Cocofloss Is Now Cocolab!
A quick overview of why we’re rebranding and what to expect.
We’re More Than Floss
If you’re a Cocofloss fan and you’ve been following us for a while, you know we’re about much more than floss. We’re about building smiles for life with dentist-designed products that are as effective at cleaning your teeth as they are brightening your day. To fulfill that vision, we’ve created a toothbrush, toothpaste, and (hint) much more to build a holistic SmileCare System™ and a Brighter Every Day for all smiles. Our Cocofloss name doesn’t do the best job conveying all that. So, we’re changing it.
Why the Name “Cocolab”?
“Cocofloss” became our name because we started off with one product — our amazing, cult-favorite, dentist-approved woven floss with a plaque-scrubbing texture like no other. Over the years with our goal of building a holistic smile care system, we expanded our product line to include a toothbrush, toothpaste, and more. It all starts with an innovative idea from our co-founder, Dr. Chrystle Cu and then we put it to the test again and again until we get it right. It’s really a lab-tested, science-driven approach with that spark of curiosity to solve problems. And it’s more than simply making something that works — it has been utterly crave-able and obsession-worthy.
What Cocolab Represents
We’re a Pro Performance Lab
Everything we make is designed by a dentist (our co-founder Dr. Chrystle Cu) and then 3rd-party tested and trialed before we give it the greenlight. For us, it’s performance first, always.
We’re a Joy Lab
In a world where oral care is unsexy and flossing is absolutely boring, we’ve created a world where oral care elicits feelings of joy — where the flavor-bombiest of flavors energize and enliven the senses, with eye-catching designs that feel ready to show off in your home. A greatly anticipated self-care treatment is how we see our SmileCare System™.
We’re a Conscious Innovation Lab
Our packaging, our products, how we do things, it all comes down to keeping the planet’s biome as healthy as our own oral microbiomes. We’re constantly testing new, eco-conscious solutions in the form of recycled plastic, recycled paper, reusable containers, plus compostable and upcycled materials to reduce our footprint on this world.
What This Means For You
All good things! You can expect the same great results from the same great products you know and love. The only difference is everything has gotten a refreshed look that better represents the work we do and the joy we infuse in everyone’s lives. We’ve changed our name and branding, our packaging and our designs, but the products themselves, our company leadership, and our customer experience won’t change a bit. As a PSA: Because we’re in the midst of some fun changes so you might receive some old and new packaging at the same time while we roll things out.
If you'd like to learn more, check out our Rebrand FAQ.
