Cocoshine Whitening Toothpaste
Cocoshine Whitening Toothpaste
We teamed up with Oishii — the future-forward farm redefining strawberries — to bring their juiciest berry into our award-winning whitening toothpaste. Meet Oishii Cocoshine: powered by nano-hydroxyapatite (nHA) and flavored with Oishii’s always-ripe strawberries. It whitens. It nourishes. It tastes like joy.
-
What it is: Dentist-designed whitening toothpaste powered by 3% active nHA
-
Size: 3.4 oz (96.4 g)
-
The proof: Whitens in 1 week* and clinically tested to respect the oral microbiome.*
-
Why it works: Formulated with 19.35% NanoXIM® CarePaste that yields 3% active nHA with every brush — the most advanced nHA complex available for a mineral-rich clean.
-
Taste of the future. Flavored with Oishii’s high-tech strawberries, grown with precision vertical indoor farming that uses less land, water, and no pesticides.
-
The feel: Low-abrasion polish (RDA 37) that creates a smoother, more reflective shine.
-
The vibe: Elevated flavor, soft foam, zero burn — designed for real mouths, real routines.
-
No added: Fluoride, peroxide, parabens, sulfates, triclosan, propylene glycol, or artificial dyes. Vegan and cruelty-free.
-
Made with: Mouth-loving ingredients like certified organic aloe vera and xylitol, coconut oil, and more.
-
Mindfully made: Tube and cap made with over 30% recycled materials. Recycle with Pact Collective when done.
-
Limited edition. Only here for a short time—because strawberry season shouldn’t last forever.
*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades (Intertek, 2023).
Subscription details
How subscriptions work
Products are automatically delivered on your schedule. No obligation, modify or cancel your subscription anytime.
Limited edition flavor
nHA powered
No Fluoride
Ingredients
water
you know, H₂O
glycerin
natural hydrator
silica
naturally-derived mineral that gently polishes
xylitol*
plant-based sweetener that’s microbiome-friendly
hydroxyapatite
3% — mineral that strengthens, whitens, and reverses sensitivity
cellulose gum
plant-based thickener
cocos nucifera
coconut) oil
natural flavor
spearmint oil, cornmint oil, anise, camphor, and menthol for breath freshening
aloe barbadensis leaf juice*
naturally soothing
sodium bicarbonate
baking soda, a natural surface stain remover
sodium citrate
salt derivative that reduces sensitivity
potassium chloride
natural mineral salt that reduces sensitivity
stevia rebaudiana extract
natural sugar-free sweetener
sodium lauroyl sarcosinate
naturally-derived cleanser).
*Certified Organic
Ingredients
Bursting with Oishii Strawberry for a summer-fresh brushing ritual your smile will crave.
Visibly whitens teeth in 1 week without peroxide or harsh abrasives.
3% active nano-hydroxyapatite from nanoXIM CarePaste with every brush
Formulated without peroxide, fluoride, or animal products (like nHA from eggshells)
A better system
Tube & cap made with over 30% recycled materials
FSC-certified recyclable paper packaging
Oishii strawberries require less water & energy
All About Cocoshine
WHY OISHII?
Oishii’s berries are no ordinary fruit — they're tech-grown, hand-picked, and obsessed over like skincare for your taste buds. We teamed up to turn their cult-favorite strawberries into a smile ritual you'll crave by adding them to our Cocoshine Toothpaste for a taste-good, one-of-kind clean.
Summer Exclusive
OISHII STRAWBERRY
Cult Favorite
FROM FARM TO TUBE
Flavor You Can Trust
ALWAYS RIPE
Big Flavor, Low Footprint
CLEANER, SMARTER BERRIES
Cocoshine Whitening Toothpaste