Cocoshine Whitening Toothpaste

Cocoshine Whitening Toothpaste

We teamed up with Oishii — the future-forward farm redefining strawberries — to bring their juiciest berry into our award-winning whitening toothpaste. Meet Oishii Cocoshine: powered by nano-hydroxyapatite (nHA) and flavored with Oishii’s always-ripe strawberries. It whitens. It nourishes. It tastes like joy.


  • What it is: Dentist-designed whitening toothpaste powered by 3% active nHA
  • Size: 3.4 oz (96.4 g)
  • The proof: Whitens in 1 week* and clinically tested to respect the oral microbiome.*
  • Why it works: Formulated with 19.35% NanoXIM® CarePaste that yields 3% active nHA with every brush — the most advanced nHA complex available for a mineral-rich clean.
  • Taste of the future. Flavored with Oishii’s high-tech strawberries, grown with precision vertical indoor farming that uses less land, water, and no pesticides.
  • The feel: Low-abrasion polish (RDA 37) that creates a smoother, more reflective shine.
  • The vibe: Elevated flavor, soft foam, zero burn — designed for real mouths, real routines.
  • No added: Fluoride, peroxide, parabens, sulfates, triclosan, propylene glycol, or artificial dyes. Vegan and cruelty-free.
  • Made with: Mouth-loving ingredients like certified organic aloe vera and xylitol, coconut oil, and more.
  • Mindfully made: Tube and cap made with over 30% recycled materials. Recycle with Pact Collective when done.
  • Limited edition. Only here for a short time—because strawberry season shouldn’t last forever.

*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades (Intertek, 2023).

          Oishii Berry Jam
          Cocoshine Whitening Toothpaste
          Limited edition flavor
          Cocoshine Whitening Toothpaste
          nHA powered
          Cocoshine Whitening Toothpaste
          No Fluoride
          Ingredients
          water you know, H₂O
          glycerin natural hydrator
          silica naturally-derived mineral that gently polishes
          xylitol* plant-based sweetener that’s microbiome-friendly
          hydroxyapatite 3% — mineral that strengthens, whitens, and reverses sensitivity
          cellulose gum plant-based thickener
          cocos nucifera coconut) oil
          natural flavor spearmint oil, cornmint oil, anise, camphor, and menthol for breath freshening
          aloe barbadensis leaf juice* naturally soothing
          sodium bicarbonate baking soda, a natural surface stain remover
          sodium citrate salt derivative that reduces sensitivity
          potassium chloride natural mineral salt that reduces sensitivity
          stevia rebaudiana extract natural sugar-free sweetener
          sodium lauroyl sarcosinate naturally-derived cleanser).
          *Certified Organic
          Ingredients

          DELIGHTFUL MINT: water (you know, H₂O), glycerin (natural hydrator), silica (naturally-derived mineral that gently polishes), xylitol* (plant-based sweetener that’s microbiome-friendly), hydroxyapatite (3% — mineral that strengthens, whitens, and reverses sensitivity), cellulose gum (plant-based thickener), cocos nucifera (coconut) oil (microbiome-friendly), natural flavor (spearmint oil, cornmint oil, anise, camphor, and menthol for breath freshening), aloe barbadensis leaf juice* (naturally soothing), sodium bicarbonate (baking soda, a natural surface stain remover), sodium citrate (salt derivative that reduces sensitivity), potassium chloride (natural mineral salt that reduces sensitivity), stevia rebaudiana extract (natural sugar-free sweetener), sodium lauroyl sarcosinate (naturally-derived cleanser).

          *Certified Organic

          LYCHEE BREEZE: water (you know, H₂O), glycerin (natural hydrator), silica (naturally-derived mineral that gently polishes), xylitol* (plant-based sweetener that’s microbiome-friendly), hydroxyapatite (3% — mineral that strengthens, whitens, and reverses sensitivity), cellulose gum (plant-based thickener), cocos nucifera (coconut) oil (microbiome-friendly), aloe barbadensis leaf juice* (naturally soothing), sodium bicarbonate (baking soda, a natural surface stain remover), sodium citrate (salt derivative that reduces sensitivity), potassium chloride (natural mineral salt that reduces sensitivity), stevia rebaudiana extract (natural sugar-free sweetener), sodium lauroyl sarcosinate (naturally-derived cleanser), flavor.

          *Certified Organic

          PINA COLADA: water (you know, H₂O), glycerin (natural hydrator), silica (naturally-derived mineral that gently polishes), xylitol* (plant-based sweetener that’s microbiome-friendly), hydroxyapatite (3% —mineral that strengthens, whitens, and reverses sensitivity), flavor, cellulose gum (plant-based thickener), cocos nucifera (coconut) oil (microbiome-friendly), potassium chloride (natural mineral salt that reduces sensitivity), aloe barbadensis leaf juice* (naturally soothing), sodium bicarbonate (baking soda, a natural surface stain remover), sodium citrate (salt derivative that reduces sensitivity), sodium lauroyl sarcosinate (naturally-derived cleanser), stevia rebaudiana extract (natural sugar-free sweetener).

          *Certified Organic

          OISHII BERRY JAM: Water, Glycerin, Silica, Xylitol, Hydroxyapatite (3%), Cellulose Gum, Cocos Nucifera (Coconut) Oil, Flavor, Potassium Chloride, Aloe Barbadensis Leaf Juice, Sodium Bicarbonate, Sodium Citrate, Sodium Lauroyl Sarcosinate, Stevia Rebaudiana Extract

          Cocoshine Whitening Toothpaste
          A better system

          All About Cocoshine

          WHY OISHII?
          Oishii’s berries are no ordinary fruit — they're tech-grown, hand-picked, and obsessed over like skincare for your taste buds. We teamed up to turn their cult-favorite strawberries into a smile ritual you'll crave by adding them to our Cocoshine Toothpaste for a taste-good, one-of-kind clean.

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