Third-party tested
We send our products to independent labs with no stake in COCOLAB. Translation: no bias, no fluff, just verified results.
In vitro tested
Latin for “in glass.” Think of it as a controlled lab setting where we can isolate effects and measure performance without the noise of the real world (or someone’s lunch habits).
In vivo tested
Latin for “in life.” Testing happens in real-world conditions — with real people, teeth, and mouths. Translation: results you can actually feel, see, and trust.
Third-party tested
We send our products to independent labs with no stake in COCOLAB. Translation: no bias, no fluff, just verified results.
In vitro tested
Latin for “in glass.” Think of it as a controlled lab setting where we can isolate effects and measure performance without the noise of the real world (or someone’s lunch habits).
In vivo tested
Latin for “in life.” Testing happens in real-world conditions — with real people, teeth, and mouths. Translation: results you can actually feel, see, and trust.
We Don’t Play Guessing Games
Testing isn’t just about checking a box. It’s about proving — to ourselves, to dentists, and to you — that our products do what they say.
That’s why we:
- Run in vitro studies to isolate results and remove messy real-world variables so we know the active ingredients are doing their job.
- Conduct in vivo trials to see how our products perform in real mouths, with real people, in everyday life.
- Use independent third-party labs to keep it honest and unbiased.
- Never make a claim without data behind it.
- Ongoing validation ensures your favorite products keep performing year after year.
Cocoshine Whitening Toothpaste
1
What We Tested For:
- Relative Dentin Abrasion (RDA)
- Change in tooth shade over time (VITA® shade guide)
- Dentinal occlusion under scanning electron microscopy (SEM)
- Impact on oral microbiome with in vivo testing
- Ingredient safety verification
- Relative Dentin Abrasion (RDA)
- Change in tooth shade over time (VITA® shade guide)
- Dentinal occlusion under scanning electron microscopy (SEM)
- Impact on oral microbiome with in vivo testing
- Ingredient safety verification
2
What We Found:
- Up to 1.96 VITA® shades whiter after 1 week of simulated twice-daily brushing
- Relative Dentin Abrasivity (RDA) 37 — low-abrasion, gentle for daily use
- Tooth-hugging minerals that work like nature intended
- Respects the oral microbiome*
- NanoXim CarePaste is certified safe*
*Validated through HelloBiome
*nHA source evaluated as safe by SCCS. Applies to ingredient, not finished product.
- Up to 1.96 VITA® shades whiter after 1 week of simulated twice-daily brushing
- Relative Dentin Abrasivity (RDA) 37 — low-abrasion, gentle for daily use
- Tooth-hugging minerals that work like nature intended
- Respects the oral microbiome*
- NanoXim CarePaste is certified safe*
*Validated through HelloBiome
*nHA source evaluated as safe by SCCS. Applies to ingredient, not finished product.
3
Why It Matters:
Most whitening toothpastes lean on peroxide or grit. Cocoshine takes a smarter route: enamel science at its peak. Each tube contains 19.35% NanoXIM® CarePaste — a suspension with 15.5% nano-hydroxyapatite (nHA). Blended evenly, that equals 3% active nHA in every brush — the sweet spot enamel loves. The result? A brighter smile and a clean you’ll actually look forward to.
Most whitening toothpastes lean on peroxide or grit. Cocoshine takes a smarter route: enamel science at its peak. Each tube contains 19.35% NanoXIM® CarePaste — a suspension with 15.5% nano-hydroxyapatite (nHA). Blended evenly, that equals 3% active nHA in every brush — the sweet spot enamel loves. The result? A brighter smile and a clean you’ll actually look forward to.
Cocofloss
1
What We Tested For:
- Plaque cleaning efficacy
- Filament durability and expansion
- Material composition testing for PFAS and PTFE
- Plaque cleaning efficacy
- Filament durability and expansion
- Material composition testing for PFAS and PTFE
2
What We Found:
- High‑thread count flossing — 500+ filaments means more scrub, more clean.
- Interwoven filaments expand during use for maximum cleaning coverage
- Tested clean for intentionally added PFAS and PTFE
- High‑thread count flossing — 500+ filaments means more scrub, more clean.
- Interwoven filaments expand during use for maximum cleaning coverage
- Tested clean for intentionally added PFAS and PTFE
3
Why It Matters:
Many floss types slip past plaque. Cocofloss scrubs it out. Its textured weave is gentle on gums yet tough on buildup — and uses materials you can feel good about putting in your mouth.
Many floss types slip past plaque. Cocofloss scrubs it out. Its textured weave is gentle on gums yet tough on buildup — and uses materials you can feel good about putting in your mouth.
Cocobrush
1
What We Tested For:
- Cleaning efficacy
- Cleaning efficacy
2
What We Found:
- 16× more effective at cleaning horizontally between teeth than a standard manual toothbrush
- 16× more effective at cleaning horizontally between teeth than a standard manual toothbrush
3
Why It Matters:
Plaque is a leading cause of gum disease — and most brushes miss it. Cocobrush’s ultra-dense, ultra-fine, extra-soft bristles sweep away buildup in all those forgotten places while keeping gums happy.
Plaque is a leading cause of gum disease — and most brushes miss it. Cocobrush’s ultra-dense, ultra-fine, extra-soft bristles sweep away buildup in all those forgotten places while keeping gums happy.
— Dr. Chrystle Cu
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
DENTIST-DESIGNED SMILECARE™
Electric Brush Refills
1
What We Tested For:
- Plaque removal vs. a generic replacement head
- Bristle density, softness, and durability
- Plaque removal vs. a generic replacement head
- Bristle density, softness, and durability
2
What We Found:
- ~60% more cleaning power*
*Compared to a generic replacement electric toothbrush head.
- ~60% more cleaning power*
*Compared to a generic replacement electric toothbrush head.
3
Why It Matters:
Most refills are either harsh or ineffective. Ours are modeled after our signature Cocobrush, delivering up to 60% more cleaning power with thousands of cloud-soft bristles that scrub plaque with ease. Gentle on enamel, tough on buildup — and designed to fit most Sonicare® models** for an easy upgrade. In short, real cleaning power + real comfort = a refill worth switching for.
**This product is not connected with or approved by Philips Sonicare. Does not feature BrushTech Technology.
Most refills are either harsh or ineffective. Ours are modeled after our signature Cocobrush, delivering up to 60% more cleaning power with thousands of cloud-soft bristles that scrub plaque with ease. Gentle on enamel, tough on buildup — and designed to fit most Sonicare® models** for an easy upgrade. In short, real cleaning power + real comfort = a refill worth switching for.
**This product is not connected with or approved by Philips Sonicare. Does not feature BrushTech Technology.
Great Gums Brush
1
What We Tested For:
- Effectiveness at removing plaque and debris from triangular gaps between teeth
- Plaque removal around braces, implants, and fixed retainers
- Effectiveness at removing plaque and debris from triangular gaps between teeth
- Plaque removal around braces, implants, and fixed retainers
2
What We Found:
- Reduces plaque and food buildup around dental work
- Gentle gum stimulation supports gingival tissues
- Eco-friendly paper handle production generates ~85% less CO₂ vs. plastic interdental brushes
- Reduces plaque and food buildup around dental work
- Gentle gum stimulation supports gingival tissues
- Eco-friendly paper handle production generates ~85% less CO₂ vs. plastic interdental brushes
3
Why It Matters:
Floss sweeps the gumline, but it can miss the triangular gaps between teeth — whether they’re natural spaces or those caused by gum recession. The Great Gums Brush acts like a micro-toothbrush for those spots, scrubbing away plaque and debris while gently stimulating gums. With two sizes for most smiles and a paper handle that generates 85% less CO₂ than plastic, it’s extra care that’s good for your gums and the planet.
Floss sweeps the gumline, but it can miss the triangular gaps between teeth — whether they’re natural spaces or those caused by gum recession. The Great Gums Brush acts like a micro-toothbrush for those spots, scrubbing away plaque and debris while gently stimulating gums. With two sizes for most smiles and a paper handle that generates 85% less CO₂ than plastic, it’s extra care that’s good for your gums and the planet.
Smile Filter
1
What We Tested For:
- Effectiveness at removing odor-causing buildup from the tongue surface
- Improvement in overall oral freshness
- Durability and reusability compared to disposable plastic scrapers
- Effectiveness at removing odor-causing buildup from the tongue surface
- Improvement in overall oral freshness
- Durability and reusability compared to disposable plastic scrapers
2
What We Found:
- Helps reduce tongue coatings that can contribute to bad breath
- Stainless steel 316 resists bending, dulling, or rusting
- Helps reduce plastic waste from single-use disposable scrapers
- Helps reduce tongue coatings that can contribute to bad breath
- Stainless steel 316 resists bending, dulling, or rusting
- Helps reduce plastic waste from single-use disposable scrapers
3
Why It Matters:
Your tongue harbors the majority of the bacteria that cause bad breath — but it’s often overlooked in daily routines. Smile Filter sweeps away odor-causing buildup, helping keep breath fresh and the oral environment happy. Made from stainless steel, it’s a tool guaranteed to last a lifetime* that cuts out endless plastic waste while elevating your daily ritual.
*Our Smile Filter tongue scraper is built to last a lifetime with proper care. This guarantee covers continued functionality of the product but does not include product replacement. The guarantee does not cover normal wear and tear, misuse, neglect, loss, or damage caused by improper storage or cleaning. Cosmetic changes such as scratches or discoloration that do not affect function are also excluded. The guarantee applies only to the original purchaser with proof of purchase. Smile Filter is not a toy. Keep out of reach of children. Adult supervision required for ages 12 and under.
Your tongue harbors the majority of the bacteria that cause bad breath — but it’s often overlooked in daily routines. Smile Filter sweeps away odor-causing buildup, helping keep breath fresh and the oral environment happy. Made from stainless steel, it’s a tool guaranteed to last a lifetime* that cuts out endless plastic waste while elevating your daily ritual.
*Our Smile Filter tongue scraper is built to last a lifetime with proper care. This guarantee covers continued functionality of the product but does not include product replacement. The guarantee does not cover normal wear and tear, misuse, neglect, loss, or damage caused by improper storage or cleaning. Cosmetic changes such as scratches or discoloration that do not affect function are also excluded. The guarantee applies only to the original purchaser with proof of purchase. Smile Filter is not a toy. Keep out of reach of children. Adult supervision required for ages 12 and under.
Kids Reflosser
1
What We Tested For:
- Plaque removal effectiveness compared to disposable kid flossers
- Ease of restringing with Cocofloss
- Durability and safety for repeated use
- Plaque removal effectiveness compared to disposable kid flossers
- Ease of restringing with Cocofloss
- Durability and safety for repeated use
2
What We Found:
- Effectively removes plaque between tiny teeth
- 100% refillable design reduces plastic waste from single-use flossers
- Easy adult grip and quick-restring function supports daily use*
*The COCOLAB Kids Reflosser is designed for adult use on children’s teeth. Children should not use this product independently. Always supervise during use. Small parts may pose a choking hazard — keep out of reach of children when not in use. Not intended for use as a toy, teether, or chewable item. Inspect product before each use; discontinue if damaged or worn. Misuse may result in injury. Recommended for ages 6 and under, with adult assistance only.
- Effectively removes plaque between tiny teeth
- 100% refillable design reduces plastic waste from single-use flossers
- Easy adult grip and quick-restring function supports daily use*
*The COCOLAB Kids Reflosser is designed for adult use on children’s teeth. Children should not use this product independently. Always supervise during use. Small parts may pose a choking hazard — keep out of reach of children when not in use. Not intended for use as a toy, teether, or chewable item. Inspect product before each use; discontinue if damaged or worn. Misuse may result in injury. Recommended for ages 6 and under, with adult assistance only.
3
Why It Matters:
Healthy habits start small. Disposable kid flossers create tons of waste — and don’t always clean effectively. The Kids Reflosser combines refillable design with award-winning Cocofloss, helping kids build lifelong oral care habits while reducing plastic waste. Plus, playful CocoCritter stickers add a dose of fun to every routine.
Healthy habits start small. Disposable kid flossers create tons of waste — and don’t always clean effectively. The Kids Reflosser combines refillable design with award-winning Cocofloss, helping kids build lifelong oral care habits while reducing plastic waste. Plus, playful CocoCritter stickers add a dose of fun to every routine.
See It, Scan It, Trust It
If you see a QR code on your COCOLAB packaging it links here — so you can see exactly how each product is tested and what the claims mean. Simple, transparent, and always accessible.
We’re excited to share that our joy-sparking products are:
- Lab-Tested
- Dentist-Designed
- Vegan
- Cruelty-Free
- Thoughtfully Made
- Planet-Friendly
- Made Without Added PFAS
You’ll notice some of these claims on packaging when you purchase our products.
