Our formula features nanoXIM®, the only nano-hydroxyapatite certified as safe for oral care by the European Scientific Committee on Consumer Safety. It’s lab-crafted and tested for consistency. No animal byproducts, no sketch.

Cocoshine uses 3% of the highest-quality nano-hydroxyapatite, suspended in a silky-smooth formula designed for gentle, everyday brushing. We use rod-shaped particles (not irregular ones), sourced from nanoXIM® — the gold standard in nHA. While other brands flex high percentages or “natural” ingredients, we focus on what actually performs (and feels amazing to use). And not to brag, but Cocoshine is the best-tasting toothpaste out there, which makes brushing a ritual worth obsessing over.

Absolutely. Cocoshine was designed for daily use — even for those with sensitive mouths. No harsh abrasives. No peroxide. Just a clean, glow-up kind of clean you can count on, day after day.

Yes! Cocoshine is non-fluoride-based and made with gentle, thoughtful ingredients — but as always, check with your dentist for age-specific recommendations. (And yes, we’ve seen kids sneak it because it tastes that good.)

Nano-hydroxyapatite has been widely researched and used in Japan and Europe as a non-fluoride option that that many dentists prefer over natural toothpastes without nHA. It’s designed to interact with enamel in a way that mimics your tooth enamel. While we can’t make health claims about prevention or repair, many dentists consider nHA a science-backed option for those looking to avoid fluoride.