Meet the New Cocobrush Colors
At COCOLAB, we’ve always believed your everyday essentials should do more than just work. They should spark joy, elevate your routine, and make you feel something — even on a sleepy Tuesday morning at the sink.
So this year, we reimagined our cult-favorite Cocobrush in five new colors inspired by our California home state and the tiny snapshots of beauty we want to bring into the everyday.
This is Cocobrush. One iconic clean. Infinite serotonin.
The Inspiration Behind Each Shade
Golden Poppy
Warm. Cheerful. Impossible to ignore. Golden Poppy pulls straight from that sun-kissed feeling you get at golden hour — when the world looks softer and your whole face instinctively smiles. It’s radiant energy in brush form.
Cherry Blossom
A wash of pink that feels like spring exhaling. Cherry Blossom captures fleeting beauty, the kind that stops you mid-stride.
Lilac Cloud
Lilac Cloud nods to lavender skies and early-morning quiet. The color for people who crave a calm moment before the world turns noisy.
Pool Blue
Pool Blue channels that splash-happy, cannonball-season joy. The color equivalent of diving into fresh water on a hot day.
Bright Jade
Bright Jade mirrors the clarity and crispness of new beginnings. The color that says, “Ahhh, finally.”
Together, these five shades form a California-meets-everyday-magic palette — a fresh shift from the sterile whites you find in most oral-care aisles. Because oral care doesn’t have to be clinical to be effective. It can be downright delightful.
Where Beauty Meets Precision: The Technology Inside
Colors are fun — but Cocobrush isn’t just pretty. It’s engineered.
Each Cocobrush is built around 1,000+ ultra-fine, precision-cut bristles that deliver a level of clean most manual brushes can’t touch. Instead of stiff bristles that scrape, Cocobrush uses micro-fine bristles that:
Flex to sweep away plaque
The tapered bristles bend and reach between teeth and along the gumline, targeting buildup that standard brushes miss.
Polish instead of scratch
Rounded micro-bristles glide like silk over enamel, lifting debris without abrasion.
Hug every curve of your gumline
The compact head and ergonomic handle allow for better control, making every stroke efficient — and surprisingly soothing.
Go easier on gums (and harder on plaque)
Cocobrush was designed by a dentist to be both gentle and seriously effective — a balance most brushes don’t nail.
It’s soft power in its purest form: the clean you crave, with zero sting, scrape, or drama.
The Feel-Good Factor: Made with Conscious Care
Every Cocobrush features a 98% recycled handle, giving plastic new life while keeping your oral-care routine aligned with your values. Because a better clean shouldn’t come at the planet’s expense.
