COCOLAB Cocoshine Whitening Toothpaste
COCOLAB Cocoshine Whitening Toothpaste
Behind the bold formula? A dentist who knows enamel science — and believes in a mineral-powered clean with 3% nHA.
- What it is: Dentist-designed whitening toothpaste powered by 3% active nHA
- Size: 4 oz (113 g)
- The proof: Whitens in 1 week* and clinically tested to respect the oral microbiome.*
- Why it works: Formulated with 19.35% NanoXIM® CarePaste that yields 3% active nHA with every brush — the most advanced nHA complex available for a mineral-rich clean.
- The feel: Low-abrasion polish (RDA 37) that creates a smoother, more reflective shine.
- The vibe: Elevated flavor, soft foam, zero burn — designed for real mouths, real routines.
- No added: Fluoride, peroxide, parabens, sulfates, triclosan, propylene glycol, or artificial dyes. Vegan & cruelty-free.
- Made with: Mouth-loving ingredients like certified organic aloe vera and xylitol, coconut oil, and more.
- Mindfully made: Tube and cap made with over 30% recycled materials. Recycle with Pact Collective when done.
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The COCOLAB SmileCare System™ is your dentist-designed trio for daily brilliance — featuring Cocofloss, Cocoshine, and Cocobrush. Together, they deliver a complete, high-tech clean that’s as gentle on your enamel as it is joyful to use. Choose between:
Pink Skies (Wild Strawberry Cocofloss, Lychee Breeze Cocoshine, Cherry Blossom Cocobrush)
Golden Hour (Young Coconut Cocofloss, Piña Colada Cocoshine, Golden Poppy Cocobrush)
Blue Skies (Delightful Mint Cocofloss, Delightful Mint Cocoshine, Pool Blue Cocobrush)
*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades (Intertek, 2023).
*Clinically tested by HelloBiome, 2024
How subscriptions work
How subscriptions work
Products are automatically delivered on your schedule. No obligation, modify or cancel your subscription anytime.
Whitens Enamel
Respects Oral Microbiome
No Fluoride
Ingredients
water
you know, H₂O
glycerin
natural hydrator
silica
naturally-derived mineral that gently polishes
xylitol*
plant-based sweetener that’s microbiome-friendly
hydroxyapatite
3% — mineral that strengthens, whitens, and reverses sensitivity
cellulose gum
plant-based thickener
cocos nucifera
coconut) oil
natural flavor
spearmint oil, cornmint oil, anise, camphor, and menthol for breath freshening
aloe barbadensis leaf juice*
naturally soothing
sodium bicarbonate
baking soda, a natural surface stain remover
sodium citrate
salt derivative that reduces sensitivity
potassium chloride
natural mineral salt that reduces sensitivity
stevia rebaudiana extract
natural sugar-free sweetener
sodium lauroyl sarcosinate
naturally-derived cleanser).
*Certified Organic
Ingredients
Powered by 3% active nHA (enamel-mimicking minerals) — one of the highest concentrations available.
Whitens without peroxide by gently smoothing surface stains with silica and baking soda.
Clinically tested to respect the oral microbiome to ensure harmony, not harshness.
Sustainably crafted with a recyclable tube made using over 30% recycled materials.
Powered by n-HA
MINERAL ENHANCED
WHITER TEETH IN 1 WEEK
NON FLUORIDE
RESPECTS ORAL MICROBIOME
All About Cocoshine
WHY N-HA?
Dr. Chrystle Cu set out to create a smarter whitening toothpaste — one that cleans without compromise, and without fluoride or peroxide. Enter nano-hydroxyapatite (nHA): the same mineral your teeth are made of, reimagined for modern science and everyday luxury at your sink.
The gold standard for
ENAMEL SCIENCE
The only nHA that's
CERTIFIED SAFE
Who it’s
GOOD FOR
COCOLAB Cocoshine Whitening Toothpaste