Bigger Tube. Brighter Smile. Lower Price.
We’ve made Cocoshine Whitening Toothpaste even better. Same formula. Same sparkle. Same cult-favorite flavor. Just more of it — and for less.
We’ve dropped the price from $22 to $15 and increased the size from 3.4 oz to 4 oz. That’s nearly 18% more toothpaste for about 32% less cost. No catch. No formula tweaks. No corners cut. Just smarter operations, better sourcing, and a commitment to keeping premium oral care accessible.
How We Made It Happen
We love our Cocoshine formula — but we weren’t in love with the price. And we knew you felt the same. So we did what we always do: questioned, tested, and innovated until we could do better.
Here’s how:
- Grew fast, bought smarter – bigger orders mean better rates.
- Streamlined operations – efficiency meets premium.
- Brought more production closer to home – lower shipping and production costs.
- Took a purposeful cut on margins – because premium oral care shouldn’t come with a premium price tag.
- The result? A bigger tube, a lighter price, and the same Cocoshine you love.
Why Premium Shouldn’t Mean Out of Reach
Cocoshine was built to flip the script on oral care—science-backed, dentist-designed, and actually fun to use. But we also know that accessibility matters. Price shouldn’t be a barrier to a high-performance, microbiome-friendly, enamel-protecting toothpaste.
By lowering the price and increasing the size, we’re making it easier than ever to:
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Enjoy nano-hydroxyapatite (nHA), the enamel-mimicking superstar that whitens and brightens your teeth.
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Treat yourself to flavors curated by French and Italian fragrance houses — a little luxury in every brush.
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Invest in your smile without compromise.
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Premium oral care now feels good, works hard, and is actually within reach.
A Word From Our Founders
"When we launched Cocoshine, we were a tiny team figuring it out in real time and we didn’t have all the resources. I’d made toothpaste plenty of times in my own kitchen, but didn’t necessarily know the first thing about making toothpaste at scale. We got a lot right (including the formula you love). But we also knew we could do better. So we did. Thanks to growth, smarter ops, and bringing more manufacturing close to home, we’ve been able to increase the size of Cocoshine and drop the price without touching the formula — including the most premium nHA, nanoXIM CarePaste.”
— Dr. Chrystle Cu, Co-founder & Co-CEO
FAQ: Everything You Want to Know
Q: Is the formula different now?
A: Not at all. Same Cocoshine you know and love. Same sparkle, same microbiome-friendly ingredients, same enamel-protecting magic. Just more for less.
Q: Why the price drop and size increase?
A: Growth, smarter sourcing, domestic production, and purposeful margin cuts made it possible. More value, without compromise.
Q: Is this a temporary promotion?
A: Nope—this is the new normal. Cocoshine is now $15 for 4 oz, going forward.
Q: What happened to the 3.4 oz tube?
A: It’s being replaced by the 4 oz tube. For travel, our mini sizes are still perfect for carry-ons.
Q: Does this apply to subscriptions too?
A: Yes! Your subscription will automatically update to reflect the new price and size. No action needed.
Q: Should I stock up?
A: Always an option—but know that this is our ongoing price, not a scarcity tactic.
The Takeaway
We weren’t satisfied with the old price, and we knew you weren’t either. By rethinking supply, operations, and margins, we’ve made premium oral care truly accessible. Same Cocoshine formula you love — just bigger, brighter, and more affordable.
Because your smile deserves premium care… without the premium price tag.
